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Guilt not as persuasive if directly tied to personal responsibility | WSU Insider | Washington State University
November 8, 2023 at 8:07:54 AM PST * - permalink -- 😟 Guilt can backfire if it explicitly holds a person responsible for another’s suffering.
- 🌍 Guilt is more persuasive when it appeals to a person’s general desire to better society (existential guilt) rather than giving them direct responsibility for a specific problem.
- 📊 Overall guilt has only a small persuasive effect in spurring behavior change, in line with previous research.
- 🔄 Guilt works better when it is clear that the problem can be changed, and possible actions to take are proposed.
- 🌱 Guilt is more persuasive in environmental and educational issues but less effective in health communications.
- 👥 Guilt can be an effective motivator for action in distant and broader issues, such as natural disasters or social injustice.
- 🤝 Implicitly using guilt appeals to make others feel responsible for societal issues may be more effective than explicitly assigning blame.
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- https://news.wsu.edu/press-release/2023/11/07/guilt-not-as-persuasive-if-directly-tied-to-personal-responsibility/
